By far the best selling magazine in Poland is the Polish edition of Playboy. Not a huge surprise, married men openly buy the magazine in the most Catholic country I've ever come across. Sex isn't out in the open as it can seem to be in Germany and parts of Scandinavia, but it's not really something to get fussy about in Poland. They take the view that everyone does it, so what's to get embarrassed about?
Nevertheless Poles aren't targeted, as the French and Italians are, with news magazines and advertising full of topless women. This may be to protect the huge number of priests in Poland, but I can't be sure.
In spite of all this I was still rather surprised to read in the new magazine European Business that over 70% of all Polish mobile picture traffic is erotic or adult related. Can that be? I seriously doubt the figures are so high in the UK, but who knows… I wouldn't have thought a mobile phone's screen was up to the job. I thought wrong and to the mobile networks' delight Poles at least are paying for their erotica.
Once again it seems that sex sells and as with VHS and the Internet, horniness leads the way in technology adoption.
Jason Kitcat 